Is an Electric Dodge Challenger Coming Soon?

In a not so distant future, an electric muscle car may become a reality as FCA boss Mike Manley recently sat down with The Detroit News to talk about the electrification of the iconic American muscle car, the Dodge challenger.

"The reality is those platforms and that technology we used does need to move on. They can't exist as you get into the middle-2020s. New technology is going to drive a load of weight out, so we can think of the powertrains in a different way. And we can use electrification to really supplement those vehicles.” - Mike Manley.

It is a sad reality but it is undeniably the reality that the industry is facing. Big, Supercharged v8s are not the future of the industry and FCA, like any other manufacturer is aware of this. But to hear the buzz word of “electrification” in the same sentence as American muscle car is still an unwelcome shock. But is this what is necessary to provide a future for these cars? 

First of all, Dodge is not the first to play with the idea. Ford has already announced that a hybrid mustang will be unveiled in 2020. Certainly a change to the formula, but an attempt to preserve the mustang name into the future by Ford. It is also rumored that chevy is working on something similar with the Camaro after a decrease in sales in 2018. Providing a hybrid powertrain could have a free potential ups sides. It could attract a younger generation of customers, it would help companies meet EPA guidelines that will only become more and more strict in the future, it provides a way to increase performance, and finally, it offers a way to keep these famous cars in production. But, what are the cons of doing this? These cons are what really have the potential to destroy the muscle car as we know it today. 

Let's look at another quote from Manley: “I think that electrification will certainly be part of the formula that says what is American muscle in the future. What it isn't going to be is a V8, supercharged, 700-horsepower engine,”

Obviously he isn’t wrong, oil supply is only going to continue to diminish, emission laws will be come stricter. Inefficient, large displacement engines, while fun, are not the future of the automobile. But can electric be the future of the muscle car? Or does the muscle car need to die right along side its rational formula of large v8 engines and raw straight line power? 


Some of you will be relieved to hear that Manley said that for now, electrification cannot be the dominant element. This obviously hints to a hybrid powertrain paired to perhaps a smaller v8 or even v6. 


So when might this happen? Repeatedly Manley mentioned mid 2020s as a timeframe for this to begin. So don’t panic, your 700hp v8 isn’t leaving too soon. But honestly, this time frame raises some concerns for me. 

  1. like I prefaced this video with, is electrification going to destroy the concept of a muscle car? I’m not convinced a hybrid or eventual fully electric car is going to have the same personality that is beloved in the current challenger. 

  2. Is a hybrid powertrain even going to be worth the investment in another 7-8 years? At the rate most manufacturers are pushing full electric vehicles, I question whether or not a hybrid “muscle” car will even be desirable in the mid 2020s. 

What is your stance on this news from FCA? Let us know in the comments below.

2015 Hyundai Genesis Review...A Value Oriented Luxury Sedan

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I'd like to preface this review with a question...

What is a name brand worth to you? 

Specific to a luxury sedan...how much of a premium do you expect to pay for a "luxury" name brand? $5,000? $20,000? Is that amount justified?

What if you could get the same luxury for $20,000 less but not have the "luxury" name brand? Would you do that or is the name too important? 

 

Before you answer, watch our detailed review and keep an open mind and compare this Hyundai Genesis to other luxury sedans like a BMW 5 Series, S Class or E Class, Audi s6, etc...    Then, let us know in the comments how you feel about the image of Hyundai and the name brand value agreement. 

 

 

2017 Ford Explorer Platinum...Amazing Value??

Check out our video on the 2017 Explorer Platinum and then join the conversation below:

The Platinum trim in particular seems to offer great value (bang for your buck) that the others trim levels don't quite live up to. For example, the Platinum is only about $5,000USD more than a Sport trim but it offers the same, beastly EcoBoost engine, exclusive 20" wheels, premium leather wrapped dash and doors, quilted leather seats, massaging seats, comes standard with adaptive cruise control and self parking and a bunch of other goodies.....all for only a few bucks a month more!? 

So...yes, the platinum may be a great value and very competitive with other offerings with similar features but does it hurt the rest of the explorer lineup? Let us know what you think!